Vision:
At Studio Tidy, I envision a world where creativity and sustainability coexist to redefine luxury. By transforming waste leather swatches into bespoke lifestyle products, I aim to inspire a shift toward conscious consumerism. Studio Tidy’s mission is to reduce landfill waste while crafting exclusive designs that celebrate individuality and the art of up-cycling. The studio aspires to merge diverse skills and ideas to create unique, sustainable innovations that leave a positive impact on both people and the planet.
Journey:
Initially, I introduced the brand on social media where it grew organically. As orders grew, I sourced rejected hides from tanneries in Anand (a nearby town), and began outsourcing production with skilled local cobblers. Before long, Studio Tidy was partnering with local small businesses, maintaining its mission of turning waste material into luxury products.
Significant Milestones:
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Collaboration with studio “nouveau” on a bespoke wooden briefcase for Shri C R Patil, Member of Parliament from Surat, India.
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Collaboration with Callidora Macrame Arts for unique leather purses.
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Increased Instagram account reach by 16x in 6 months.
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On-boarded skilled cobblers for outsourcing manufacturing.
Going International:
When I moved to Germany in 2023, I faced bureaucratic and supply chain problems and could not continue Studio Tidy as a business in its original form. Germany, being one of the top countries that focuses on the environmental effects of human actions and advocates for recycling, resonated with my vision and inspired me to keep the work going.
Germany has a significant beer culture, with an annual beer consumption of 92 liters per capita in 2022. The majority of beverages are sold in glass bottles with intricate graphics. The logos not only represent the brand but also the region and its people. I was immediately drawn to these attractive caps and began collecting them. The bottles were returned to the Pfand (recycling) machine, and the caps went into my collection instead of garbage.
 Bottle Cap Top (Image 1) |  Flea market stall (1) |  Flea market stall (2) |
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 Bottle Cap Top (Image 1) |  Bottle Cap Top (Image 2) |  Bottle cap earrings (1) |
 Bottle cap earrings (2) |
Read more about the "Bottle Cap Top" project here.
Significant Milestones:
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Participating in Dresden-area flea markets, selling 20+ earrings per day.
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Completing the “Bottle Cap Top” which includes 240 bottle caps starting a dialogue on waste management on social media.
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Showcased the bottle cap earrings for sale in small shops in Dresden that support local artists.