To design Packaging that,
a) reduces the amount of breakage/damage of products faced by SHED and it's clients
b) caters to all different size of retail products of the brand,
c) is cost efficient
d) bring the feeling of nostalgia and familiarity
e) hold the meaningfulness of the brand
Tools & Materials:
Discarded PVC pipes from construction sites
Lathe machine for cut and finish
fastening techniques with hand
Surface finish with hand
The team decided to use 3 different diameter of pipes- 4 inch, 6 inch and 8 inch width as per the sizes of retail products.
This Packaging was introduced during Rakhi season as a premium packaging with the gift hampers.
The major advantage of the packaging was that the height was variable - allowing us to use just enough amount of material that would,
a) reduce usage of extra packing material (bubble wrap, newspaper, plastic, hay)
b) provide a tight fit to product leading to less breakage
A draw-back faced with this packaging was,
a) the irregular supply of waste/excess pipes
b) the production time constraint faced by the brand with a single lathe machine.